Gold Rush Ventures

ux/ui, web design, graphic design

Gold Rush Ventures plunges you into the golden age adventure of the 19th century, a world where every plunge into the earth may yield untold riches—or prove fatal. Developed and published by Alessio Bertolacci and set to release in 2026, this immersive 2D action-adventure sandbox offers procedurally generated mines, hidden outposts, and dreams of fortune that could vanish in an instant.

Built for single-player exploration, the game features permadeath mechanics, dynamic risk-and-reward gameplay, and fully adjustable settings—from difficulty to audio. With full localization in both English and Italian, this adventure promises to deliver both heart-pounding peril and the satisfying pursuit of gold.

Graphic Design

As the Graphic Designer for Gold Rush Ventures, I was responsible for conceptualizing and shaping the project’s core visual identity. This included designing the game’s logo as well as producing all graphical assets required for the Steam store page — from capsule artwork to header images, banners, and icons — each crafted to visually capture the adventurous gold-mining theme at the heart of the game.

Great care was given to visual hierarchies, brand consistency, and scalability, ensuring that the identity remained both legible and on-brand across all contexts: whether displayed as a small thumbnail or as a prominent hero header.

In addition, I created tailored assets for social media promotion, optimizing dimensions, contrast, and visual impact for platforms such as Instagram and TikTok, where striking visuals are essential to building awareness and driving engagement.

Game UI Design

In my role as UX/UI Designer, I was responsible for creating the game’s user interface, including menus, HUD components, navigation flows, and overlays, with the goal of delivering an experience that felt both intuitive and immersive as players explore procedurally generated mines and outposts.

This process involved producing wireframes and interactive prototypes to validate user flows and ensure that essential information — such as inventory, mining tools, health status, and level progression — was communicated clearly without breaking immersion in the action-adventure setting.

Special attention was given to striking a balance between informational clarity and environmental aesthetics: UI elements like tooltips, buttons, and progress indicators were designed to seamlessly complement the game’s 2D visual style, while remaining functional in the context of dynamic, risk-driven gameplay.

Gold Rush Ventures Logo

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Thank you for taking a look at my website :)

Aurora Nardelli | Jr. Graphic & Web Designer
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